The pace of the world has changed, and fast. Anyone working in competitive sectors notices this daily: global political and economic instability isn’t just a headline. It shows up in input costs, supplier lead times, and increasingly compressed margins.
In this volatile environment, the question is no longer “if” we should innovate. The real issue is: how can we remain competitive in the face of Industry 4.0 and the new demands of Industry 5.0? Innovation is no longer a differentiator; it has become a condition for survival.
Despite Brazil’s potential in Research and Development, the country currently ranks 52nd in WIPO’s Global Innovation Index. Many companies hesitate to invest due to the technological risks involved and the need to commit their own capital to projects that are, by nature, uncertain.
But the cost of not innovating is increasingly high.
It results in stagnant productivity, reduced competitiveness, and growing pressure on performance.
This is where public mechanisms for fostering innovation gain relevance. Brazil offers both direct and indirect financial support instruments that allow R&D&I projects to advance with greater security. They follow a shared-risk logic, reducing the initial impact on companies and encouraging consistent technological progress.
Innovation is not only about technology. It is also about structure, governance, risk management, and contracts capable of sustaining growth.
Global instability demands agility—and agility depends on those who know the path, understand the available instruments, and can connect them to real projects.
